Our test team and staff are the finest. Many World, Olympic and National Champions in all disciplines choose to use our products. We are also proud to be official partners with British Canoeing, Plas Y Brenin Mountain Training Centre and Glenmore Lodge Mountain Centre.

James Ibbotson

Best known as: Ibbo

Born: Doncaster, GB. 12/10/1993

Current country: Great Britain

Top 3 life Achievements:

  • Using the shock cord machine and still having all my fingers
  • Surviving the Derbeezi
  • Making Paul Ramsdale an 'acceptable' cup of tea, once

Bio (whats your story?):

I moved to Nottingham when i was 18 for university. Landed myself a job raft guiding at HPP, earning some cash and paddling alongside. I battled it out there for around four years before i headed back to uni to start a masters in Events Management. 

I started running my own freestyle league at the course on a friday evening which grew into an event that has brought the worlds best paddlers in from abroad. I also set up the European Open, running in Nottingham yearly, attracting hundreds of people to the city for the weekend. 

I think it was my events success that put me on Petes radar, and eventually he offered me a job and i snapped up the chance to work for him. I haven't looked back since. Everyday is different, from replacing zips and seals to meeting customers and going on photoshoots. Pretty pleased i took Pete up on the job offer!

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